Making search engines work for you
OIC specialises in helping businesses with little experience and available
in-house resources to appear prominently in search engines such as Google,
Yahoo, NineMSN and many others.
This is achieved through optimising their website’s ability to be found
and listed by search engines, and also by strategically investing in sponsored
links to specifically target key markets with tailored messages. We help
you to test various mixes of keywords and marketing messages to identify
the best performing campaigns. This “measure and adjust” continuous improvement
approach is at the heart of the OIC approach to working with clients.
IC will:
- Plan your campaign using our in-house GQAP (Google Qualified Advertising
Professionals)
- Coordinate your paid listing with Google (or other search engines)
- Draft a number of marketing messages to test using our in-house marketing
professionals
- Monitor and provide progress reports to the client
- Recommend and implement changes to the campaign
- Ongoing monitoring as required.
OIC clients benefit from our consultative approach because:
- We are happy to mentor our clients to help them control their SEO and
SEM efforts in the future if they prefer. Alternatively, we can monitor
and manage their online promotional campaigns indefinitely.
- Unlike many other online consultants, we seamlessly combine highly qualified
and experienced IT and marketing personnel. This means that we are able
to identify and deliver what our clients need – not just what we are good
at providing.
- We have a full testing environment to review our clients ads before going
live.
- We continuously improve the online campaigns we manage.
- We can offer our actively managed clients Google discounts through our
positioning in the Google Quality Score System.
- We provide transparent and detailed invoices for all work undertaken.
- We follow the Australian Computing Society (ACS) Code of Ethics and Code
of Professional Conduct.
For more information on the OIC SEM Process, click here: