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Search Engine Optimisation
OIC
uses a number of proven and emerging
SEO
techniques to help your business appear as high as possible in the results
returned to customers who seek information through common search engine
tools (such as Google, Yahoo,
MSN
etc).
We will analyse your search performance, and recommend actions to rectify
or improve any issues. We can implement the changes needed, or can work
with your people to transfer the knowledge in-house.
Search Engine Marketing
With a solid understanding of your customer profiles, and what they are
looking for and how,
OIC
can help you to develop effective paid online advertising campaigns (SEM
campaigns) to direct your customers to your website.
We specialise in helping businesses with little or no experience in promoting
themselves via search engines. We facilitate listing with Google and other
key search engines, and then maximise the value of this by improving the
position in search results. Click here to find out more about how we work
with these clients.
New to adwords?
We will help you to develop online campaigns with up to ten different
tactics and messages. Through the life of the campaign we will test and
monitor each of these approaches to focus on the most effective and discard
the less-effective. In this way we will help ensure that your online marketing
investments are targeted and yielding true results for your business.
Traditional Marketing
OIC
consultants have worked with businesses for many years in developing and
implementing marketing strategies across a number of industries. This
includes
IT, recruitment, publishing, education, telecommunications,
hospitality, education, mining, consulting and other business from small
to large.
Areas of expertise include:
- Brand management
- Print material
- Direct mail
- Public relations
- Market research
- Channel management strategies
- Corporate communication
- Crisis management