User Research and Testing

Typically this will involve a detailed interview with you to understand your business goals, research to understand your industry and what competitors are doing, and one-on-one testing sessions with your actual customers (or users that match your customer profile).

OIC will spend time with your customer to understand what they are looking for on your website. How do they use it? What would they like to see? What don’t they wish to see? How much confidence do they have in your business based on the website?

Stakeholder Workshops

After researching and testing your users we will present the findings to a selection of key stakeholders in your business for discussion. We invite your colleagues to tell us what they would like to achieve with the website, and encourage participants to adopt a user-centric approach so that you are delivering what the customer wants (not what you think the customer wants). Through a series of activities we help you to better understand your customer, their needs and what your value proposition as an organisation is.

Strategy Development

Based on the user-centric research gathered, and internal stakeholder advice, we will help you put together a strategic plan to guide your online business towards better meeting customer needs whilst achieving internal efficiencies where possible.