A website is an investment – there is a direct cost to establish it and there is also the time in ongoing management. That's why it's so important to know if and how an online presence contributes to your bottom line. Without good information you can’t take advantage of opportunities or make any adjustments necessary to your marketing messages, service delivery and product range. Do you know how your customers find your website? Do you know which of these has the highest conversion rate? In other words – where can you get the best bang for your buck?

If your website is integral to the success of your business, you want to be sure that it is performing to its maximum potential. You need to know what’s going on to help you decide what to do next.

• existing website (code analysis, usability testing);
• search engine optimisation (performance overviews, traffic sources, incoming links, keyword ranking);
• search engine marketing (keyword performance, conversion success).