Search Engine Marketing (SEM)
Search Engine Marketing (SEM) involves launching a paid advertising campaign on popular search engines in a bid to attract more customers to your website. You create ads which are then displayed alongside related search results and on participating websites. SEM is the quickest and most effective way to bring new users to your website.
At O’Kane Internet Consulting, we deliver professional SEM packages.
What You Get
- An online advertising campaign tailored to your target market & managed by Google certified professionals
- Quantitative testing of which marketing messages yield the highest results with your target market to allow you to fine tune your market positioning and product offer
- Monthly overview reports, containing trends and providing recommended actions
Benefits
- A fast and economical way to test your market positioning and customer offer in case fine tuning is required
- An effective method of testing the internet’s suitability as a marketing channel for your businesses before investing in a larger online campaign
O'Kane Guarantee
- OIC will design a targeted online marketing campaign for your business and have it up and running within 2-5 business days, depending on your needs. This is managed by OIC Google Certified professionals in conjunction with Google.
Our packages are tailored to each individual business, however they fall under three main categories:
Basic Package
Effective online exposure at great value
Designed for:
- New or established websites needing better online marketing results
- Businesses with a limited online promotion budget (A$800-A$2000 per month)
- Businesses who wish to “test the waters” before committing to larger online campaign
Added Value:
- Implemented within 5 business days
- Guarenteed 8 hour response to all queries available for your questions from 7am to 6pm
- One controlled experiment per month to help discover more about your search engine market segment
Business Package
Comprehensive campaign with extensive support and complete flexibility
Designed for:
- Websites whose major source of new business is online.
- Businesses with an online promotion budget (A$2,000-A$10,000 per month)
- Businesses who wish to “test the waters” before committing to larger television, radio or print campaign
Added Value:
- Implemented within 48 hours
- Telephone and Email support by your personally assigned Google Qualified Advertising Professional
- Guarenteed 4 hour response to all queries available for your questions from 7am to 6pm
- Three controlled experiments per month to help discover more about your search engine market segment
- Access to high-level data for detailed cost/benefit analysis
Landing Page
Dedicated advertising pages
Designed for:
- Advertising agencies looking for 5-10 landing page creatives a month.
- Contact us for details.
The Devil is in the Detail
The online world is now hyper-competitive, and getting search engine cut-through is more important than ever. Speak to us about how we can help your website stand out from the rest.
Flexible Payment Options
OIC offers a choice of payment and support plans. Pay upfront for your website development, or opt to pay over 24 months with continuous improvement and service included. Talk to us to find out more.
Our Goal
- We aim to serve you more openly than any competitor.
- Our works carry some of the most generous warranties in the industry
- We are a single point of contact. We have outstanding marketers, graphic artists, information architects, developers and copywriters.
- We have systems in place to guarantee our staff answer the phone, return your calls, and answer your emails rapidly
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